Statement II: “The product concept of marketing holds that business can be managed by maximization of production and the resultant lower unit cost and low price” Which of the following options is correct?
A. Artificial Neural Networks. B. Heuristics. C. Fuzzy models. D. Support Vector. E. Genetic Algorithms. Choose the most appropriate answer from the options given below :
List I List II A.Product I. Click and mortar companies B. Price II. Disintermediation C. Place III. EDLP D.Promotion IV. Brand Choose the correct answer from the options given below:
A. Information search B. Evaluation of alternatives C. Post-purchase behaviour D. Need recognition E. Purchase decision Choose the correct answer from the options given below:
Statement I : In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the customers. Statement II : Segmenting customers based on psychographics rests on identifying consumer’s state of mind, and hence helps in piecing together with a more incisive profile of the target customers. In the light of […]
A. Support cross-selling and upselling to existing customers. B. Manage customer interaction and customer service. C. Serves as a sustainable competitive advantage. D. Helps convert buyers into profitable customers, build enduring relations with them and retain them as customers for life. Choose the correct answer from the options given below :