Given below are two statements.

Statement I : In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the customers. Statement II : Segmenting customers based on psychographics rests on identifying consumer’s state of mind, and hence helps in piecing together with a more incisive profile of the target customers. In the light of […]

Customer Relationship Management (CRM) performs several tasks and brings several benefits. Identify them out of the following:

A. Support cross-selling and upselling to existing customers. B. Manage customer interaction and customer service. C. Serves as a sustainable competitive advantage. D. Helps convert buyers into profitable customers, build enduring relations with them and retain them as customers for life. Choose the correct answer from the options given below :