1.General need description        2. Supplier search         3. Problem recognition         4. Performance review      5. Order route specification         6. Product specification  7. Proposal solicitation 8. Supplier selection

Statement II: As per lexicographic decision rule consumers choose the best brand on the basis of its perceived most important attribute.

Statement II: Opinion leaders who understand the buyer’s personal needs and use situations and aid the buyer is called purchase pal. Choose the correct option about the statements from the options given below:

 List – I List – II a. Attacking the weak spots of the competitor 1. Flank attack b. Avoiding the main competitor and attacking easier ones. 2. Frontal attack c. Attacking the leader on several areas. 3. Encirclement attack d. Attacking the leader on its strong area. 4. By Pass attack