“Motivational research is a form of market research that attempts to discover the deeper reasons why people buy.” Who said it? Continue reading →
A method for deriving the utility values that consumers attach to varying levels of a product attribute is called Continue reading →
Delphi method of estimating future demand for a product or service is associated with Continue reading →
Before performing the business analysis for developing a new product, a company should be engaged in Continue reading →
Relationship marketing aims at building mutually satisfying long term relations with Continue reading →
