Which one of the following explains “the knowledge and courtesy of employees and their ability to convey trust and confidence” ? Continue reading →
When a firm improves the quality & increases the price of a product in relation to a competitor making a price reduction, the firm is ___________. Continue reading →
Which of the following combination, according to hierarchy of effects model is correct? Continue reading →
A deliberate and careful choice of organisation, product, price promotion, place strategies and policies best define the concept of Continue reading →
A company following a strategy of advertising the product for a period followed by a period with no advertising is called Continue reading →
