Statement I: The firm should “stick to its niching” but not necessarily to its niche Statement II: Multiple niching is not preferable to single niching.  

List  I List II a. Real Needs (i) Expecting good service from car dealer b. Unstated Needs (ii) Customer expects to be seen by his friends as value-oriented savvy customer c. Delight Needs (iii) Customer wants a car at low operational cost and not initial cost. d. Secret Needs (iv) Customer receives free insurance on […]

List  I List II a. Media class (i) Prime time at 9:00 PM, full page ad of Honda City b. Media vehicles (ii) Magazine, T.V., Radio c.  Media option (iii)Flighting, Pulsing d. Scheduling & Timing (iv) Times of India, T.V. serial Bhabhi Ji GharPe Hain

Assertion (A): The self- image could be an individual’s own perceived image and actual image based on how other perceive the individual. Reasoning (R): Large number of products like credit cards, automobiles, readymade garments, designer ware, cosmetics and perfumes are bought due to self-image and demographic variables like income may not be important in purchase […]