Statement (I): A form of non- store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called Direct selling. Statement (II): A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called Direct […]

Statement (I): Designing a distribution system for a service (for-profit or non-business context) involves to select the parties only through which ownership will pass. Statement (II): The ownership channel for most of the services is long and quite complex because of inseparability characteristic Statement (III): Short channels usually mean more control on the part of […]

List  I List II a. Prospecting (i) Attention, Interest, Desire, Action b. Pre-approach (ii) Identifying Profiles, leads, Records and Qualifying capability and willingness c. Presentation (iii) Reduce Dissonance, Build goodwill d. Post sales services (iv) Information, habits, preferences

Statement (I): The mindset which is commonly associated with a long-ago era when the demand for goods generally exceeded the supply, and the primary focus in business was to effectively produce medium quantities of products; finding the customers was viewed as a relatively major function. Statement (II): The firms with product orientation typically focus on […]