Assertion (A): High customer expectations lead to dissatisfaction as product performance never matches them. Reason (R): Product performance is always customer specific
Statements Alternatives (a) Loyal customers ________ products (1) Less attention (b) Loyal customers are _____________ sensitive (2) Cheaper (c) Loyal customers pay _____________ to competitors’ advertising (3) Less price (d) Serving existing customer is ______________ (4) Buy more
List I List II (a) The silent mental repetition of information (1) Encoding (b) The process by which we select a word or visual image to represent a perceived object (2)Rehearsal (c) Where information is kept temporarily before further processing (3) Working Memory (d) The stage of real memory in which information is processed and […]
Problem recognition Search for alternatives Evaluation of alternatives Purchase action Post purchase action