Adoption 2. Legitimization  3. Attitude  4. Awareness

List-I (a) Marketing segmentation (b) Skimming price (c) Multilevel marketing (d) Sales management List-II 1. Pricing high of a new product initially 2. Process of disaggregating a market into a number of sub-markets 3. Translation of the marketing plan into marketing performance 4. Modified version of direct marketing

Match the following: List – I (a) Supply chain management (b) Product positioning (c) Marketing environment analysis (d) Dealer training List – II (i) putting the product in the mind of the prospective buyer (ii) the process of gathering, filtering and analysing information relating to the marketing environment (iii) improving the performance of dealers through […]

Statement (A): “The Electronic Media has a strong impact on consumers” behaviour in India.” Reason (R):  “Most of the Indian consumers take their decision with the help of Electronic Media.”