List-I (a) Mega Marketing (b) Skimming Price (c) Promotion Mix    (d) Customer dissonance List-II (i) Advertising          (ii) Post Purchase Behaviour    (iii) High Price    (iv) Philip Kotler

List-I (Decision regarding branding) (a) Diversification    (b) Quality                 (c) Variety                 (d) Packing List-II (Explanation) (i) Preservation of product                                      (ii) Production of one or more products (iii) Finding of new products in same line            (iv) Various product