• A

    Consumerism is a manifestation of the failure of the business to guarantee and ensure consumer legitimate rights.


  • B

    The government does not have any role in consumer protection as it is the part of business organizations alone.


  • C

    The consumers should accept consumerism as a means of asserting and enjoying their rights


  • D

    Consumerism evolution is not set-back for marketing but rather points to the next stage in the evolution of enlightened marketing.