Q.
1
Statement (I): Horizontal conflict between channel members is caused due to channel members impinge on the market territory of other intermediaries at different level.
Statement (II): Vertical conflict is caused due to intense price competition, disagreement about promotional activities, attempts to bypass intermediary and distribute direct, differing expectations as to channel or intermediary performance
Statement (III): Hybrid channel conflict arises due to grey marketing.
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A
(I) and (III)
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B
(I) and (II)
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C
(II) and (III)
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D
(I), (II) and (III)