Q.
1
| List-I | List-II |
| (a) Micro-external environment | (i) Economic and political factors |
| (b) Macro-external environment | (ii) Competition among diverse products targeting disposable income of consumers |
| (c) Non-price competition | (iii) Input suppliers |
| (d) Desire competition | (iv) Sponsoring events like sports |
-
A
(a) (b) (c) (d) (iii) (i) (iv) (ii) -
B
(ii) (iii) (iv) (i) -
C
(iv) (ii) (iii) (i) -
D
(iv) (i) (ii) (iii)