Q.
1
| List I | List II |
| a. Market Leader | (i) Avoid hostile attacks on rivals |
| b. Market Challenger | (ii)Attack the market leader |
| c. Market Follower | (iii)Provide high level of specialisation |
| d. Market Nicher | (iv) Attack the market |
-
A
(a) (b) (c) (d) (iv) (ii) (i) (iii) -
B
(ii) (iv) (iii) (i) -
C
(iii) (i) (iv) (ii) -
D
(i) (iii) (iv) (ii)