Q.
1
| (a) “Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables | (i) Wheeler |
| (b) “The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market | (ii) Cundiff, Still &Govoni |
| (c) “Marketing is the managerial process by which products are matched with markets and through which transfers of ownership are affected” | (iii) Mc Carthy |
| (d) “Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer.” | (iv) Philip Kotler |
-
A
(a) (b) (c) (d) (ii) (iv) (i) (iii) -
B
(i) (ii) (iv) (iii) -
C
(iv) (iii) (i) (ii) -
D
(iii) (iv) (ii) (i)