Q.
1
| List I (Dimesions of brand personality) | List II |
| a. Sincerity | (i) Upper class, Charming |
| b. Excitement | (ii) Reliable, Intelligent, Successful |
| c. Competence | (iii) Down to earth, Cheerful, Wholesome |
| d.Sophistication | (iv) Outdoors, Tough |
| e. Ruggedness | (v) Spirited, Imaginative, Up-to-date |
-
A
(a) (b) (c) (d) (v) (ii) (iii) (iv) -
B
(i) (iv) (ii) (v) -
C
(iii) (v) (i) (iv) -
D
(ii) (i) (iv) (iv)