Q.
1
List – I
(Medium of Mass Communication) |
List – II
(Limitations) |
a. Outdoor | i. Relative high cost; increasing consumer resistance |
b. Yellow pages | ii. Over production could lead to runaway costs |
c. Brochures | iii. High competition; long ad purchase lead time; creative limitations |
d. Telephone | iv. Limited audience selectivity; creative limitations |
-
A
a b c d
iv iii ii i
-
B
i ii iii iv
-
C
iii ii iv i
-
D
iv ii I iii