List – I

List – II

a. Brand elements i. The marketer’s vision of what the brand must be and do for consumers.
b. Brand line ii. All products, original as well as line and category extensions, sold under a particular brand name.
c. Brand personality iii. Those trade markable devices that serve to identify and differentiate the brand.
d. Brand promise iv. The specific mix of human traits that may be attributed to a particular brand.


  • A

    a   b c d

    iii ii iv i

  • B

    i ii iii iv

  • C

    iii i iv ii

  • D

    iv iii ii i