Q.
1
| List – I
(Pricing Strategies) |
List – II
(Explanations) |
| (a) Customary pricing | (i) Ending a price with 99 paise |
| (b) Skimming | (ii) pricing a product based on perceived expectations of customers |
| (c) Penetration pricing | (iii) Setting a high price which gradually reduces as competitors enter the market |
| (d) Psychological pricing | (iv) Offering at a low price for a new product during its initial offering |
-
A
(a) (b) (c) (d)
(i) (iii) (iv) (ii)
-
B
(ii) (iii) (iv) (i)
-
C
(iv) (ii) (iii) (i)
-
D
(i) (ii) (iii) (iv)
