Q.
								
			 1
				
								
				
				
			| List-I | List-II | 
| (a) Rival firms | (i)Social & Cultural Environment | 
| (b) Technology | (ii) Global Environment | 
| (c) Improving quality | (iii) External Environment | 
| (d) Ethics in business | (iv) Internal Environment | 
- 
										Aa- iv b- i c- ii d- iii 
- 
										Ba- iii b- i c- iv d-ii 
- 
										Ca- i b- ii c- iii d- iv 
- 
										Da- ii b- iii c- iv d- i 
