Q.
1
List I |
List II |
A. Consumer clinics | I. Consumers shop in a store stimulated on the computer screen by touching product image on the screen and purchasing it by touching the picture of a shopping cart. |
B.Market experiments | II. It is the simulation of consumer behaviour using computer models based on the theory of complexity to assess the impact of managerial decisions. |
C. Virtual shopping | III. These are conducted in the actual market place with similar socio-economic characteristics to record consumer responses consequent to given change(s) in demand determinants. |
D.Virtual management | IV. These are laboratory experiments in which the participants are given a sum of money and asked to spend it in a simulated store to see how they react to changes. |
Choose the correct answer from the options given below:
-
A
A-II B-III C-I D-IV -
B
A-IV B-III C-I D-II -
C
A-III B-I C-II D-IV -
D
A-IV B-III C-II D-I