Q.
1

List I

(Branding Strategy)

List II

(Meaning)
a) Line Extension (i) New product category and existing brand name
b) Extension (ii) Existing product category and existing brand name
c) Multi Brands (iii) Existing product category and new brand names.
d) Co-branding (iv) Putting two established brand names of different companies on the same product.

Choose the correct option from the given below:

  • A

    (a)-(i), (b)-(ii), (c)-(iii), (d)-(iv)

     

     

     

  • B

    (a)-(ii), (b)-(i), (c)-(iii), (d)-(iv)

  • C

    (a)-(iii), (b)-(i), (c)-(ii), (d)-(iv)

  • D

    (a)-(i), (b)-(iii), (c)-(ii), (d)-(iv)