Q.
1

a. Benefit sought

b. Life style

c. Purchase occasion

d. Usage rate

Which of the following option is correct?

  • A

    (a), and (b) only

     

     

     

  • B

    (a), (c) and (d) only

  • C

    (a), (b), (c) and (d)

  • D

    (a), (b) and (c) only