Q.
1

Assertion A : At some point, a product’s sales growth will slow down, and it will enter the maturity stage. The maturity stage normally lasts longer than the previous stages of PLC and it poses strong challenges to marketing management.

Reason R : Slow down in sales growth is due to the acceptance of the product by most potential buyers. It is also due to the entry of competing firms in the market and price competition stiffening.

In light of the above statements, choose the correct answer from the options given below.

  • A

    Both A and R true and R is the correct explanation of A.

     

                        

  • B

    Both A and R are true but R is not the correct explanation of A.

     

  • C

    A is true but R is false.  

  • D

    A is false but R is true.