Q.
1
Statement I : In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the customers.
Statement II : Segmenting customers based on psychographics rests on identifying consumer’s state of mind, and hence helps in piecing together with a more incisive profile of the target customers.
In the light of the above statements, choose the most appropriate answer from the options given below :
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A
Both Statement I and Statement II are true
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B
Both Statement 1 and Statement II are false
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C
Statement I is correct but Statement II is false
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D
Statement 1 is incorrect but Statement II is true