Evaluate the statements according to Aaker model of defining brand identity/equity:

Statement I: A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers.

Statement II: The core identity is most likely to change as the brand travels to new markets and products.

Which of the following option is correct?

A

Both the statement are correct
B

Both the statement are incorrect
C

Statement (I) is correct while statement (II) is incorrect
D

Statement (I) is incorrect while statement (II) is correct

Question