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Goals-driven planning is best explained by

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According to Porter, the nature of competitiveness in a given industry can be viewed as a composite of the following five forces:

Rivalry among competing firms. Potential entry of new competitors. Potential development of substitute products. Bargaining power of suppliers. Bargaining power of consumers.

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In reference Part-A and Part-B, which statement is correct?

Part ‘A’: Strategy is the action plan for achieving organisational objectives. Part ‘B’: It is the bridge between the present and desired future.

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Which among the following best describes the process of gaining competitive advantage in a firm?

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In context of Industry Analysis which matrix allows strategists to summarise and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive information?

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According to Michael Porter, a strategy aims at producing products and services considered unique industry wide and directed at consumers who are relatively price-insensitive is known as

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When a cigarette manufacturing company drastically cuts price of a popular brand of its cigarettes, to increase its share in the competitive market, it is implementing a ______strategy.

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A marketing effectiveness review is part of _______ control.

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The word “Tactic” is the most likely to be associated with

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Low cost, product differentiation, and focused market are the examples of

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  • Home
  • About Us
  • Faculty Pool
  • Study Material
    • Paper One
    • Commerce
    • Management
  • Mock Tests
    • Paper 1 (P. Y. MCQs)
    • Paper 2 (P. Y. MCQs)
  • Enquiry
  • Contact Us