a.Harry Markowitz i. Dividend Theory b. David Durand ii. CAPM c. Dow iii. Capital structure d. M.J. Gordon iv. Technical Analysis
(i) Net present value method I. Inflow after interest and tax (ii) Average rate of return II. Discounted cash flow (iii) Internal rate of return III. Traditional method (iv) Pay back method IV. Decision based on cut-off rate