Reasoning (R) : During stressful situations, the psychological frame of mind changes and the message gets distorted due to the beliefs, experiences, goals and values held by the receiver of the message.

Reason (R) : Reinforcement strengthens the response preceding it and induces repetitions of the response.

Reasoning (R) : These needs may be motivators in backward countries but in adeveloped country, these needs are supposed to be satisfied, hence,they may not be considered motivators.