Assertion (A): International product standardization is least costly in terms of both manufacturing and marketing costs for the company. So companies should bring uniformity in their marketing mix elements. Reason (R): No change in the product itself is required for marketing overseas but many items may require some adaptation for making them suitable to the […]
a. Location decision b. Brand building decision c. Merchandise mix decision d. Target market selection. Which of the following option is correct?
a. Current and future demand estimates. b. Market segmentation and identification of target markets. c. Competition analysis d. Market testing Which of the following option are correct?
a. Mail order marketing b. Telemarketing c. Online marketing d. Direct selling Which of the following option is correct?
Product Categories Quality certification Marks a) Gold and silver Jewelry. i. ISI Mark b) Agricultural products ii. FPO Marks c) Industrial product iii. BIS Hallmark d) Processed food products iv. AGMARK
List I List II Business Strategy Compensation Strategy A. Invest to grow I. Reward Personal Growth B. Manage Earnings – Protect Market II. Stress on Cost Control C. Harvest Earnings – Reinvest elsewhere III. Reward Managerial Skills D. Total Reward Strategy IV. Stimulate entrepreneurship Choose the correct answer from the options given below: