Management – Page 126 – Ascendance Academy

Statement – I : In developing advertising programme marketing managers must always start by identifying the target market and buyer motives.

Statement – II : A company may run multiple ad campaigns at the same time, each emphasizing different aspects of its brand and service.

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Which one of the following refers to the use of online and offline promotion techniques to increase the audience of a site ?

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According to Five-Stage Model of the Consumer Buying Process, which one of the following sequence is followed ?

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Which one of the following is a false statement ?

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“The customer wants an inexpensive car”. This is an example of which one of the following type of needs ?

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Which one of the following is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings ?

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If a coaching institute provides some supporting study material along with teaching, then which one of the following service mix category would it be ?

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Which one of the following is the demand state where “Consumers dislike the product and may even pay to avoid it” ?

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In which one of the following types of store retailers, large, low-cost, low margin, high-volume, self-service store attributes are designed to meet total needs for food and household products ?

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Which one of the following attributes of advertising regarding launching of a new product calls for spending all the advertising budget in a single period ?

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