List – I List – II   a. Market Research i. Sales promotion b. Financial Plan ii. Form of business c. Ownership iii. Budgeting d. Marketing Plan iv. Exploring market opportunity

List – I(Advertising Agencies) List – II (Clients) (a) Ogilvy and Mather Ltd (i) HDFC (b) JWT Hindustan Thompson Associates (ii) Coca-Cola (c) Mudra Communications  (iii) Vodafone (d) McCann- Erikson India Ltd (iv) Nestle

List – I (Type of store Retailers) List – II (Formats) (a) Speciality store (i) Broad selection of high-mark up, fast moving, brand name goods sold by a list (b) Drug store (ii) Narrow product line (c) Super store (iii) Prescription and pharmacies (d) Catalogue showroom (iv) Huge selling space

List – I (E – Commerce Companies) List – II (Product Categories) (a) Voylla Retail (i) Kids and baby products (b) Limeroad (ii) Imitation Jewellery (c) First cry.com (iii) Furniture and home décor (d) Pepper fry (iv) Fashion and life style