a. Current and future demand estimates. b. Market segmentation and identification of target markets. c. Competition analysis d. Market testing Which of the following option are correct?
a. Mail order marketing b. Telemarketing c. Online marketing d. Direct selling Which of the following option is correct?
Product Categories Quality certification Marks a) Gold and silver Jewelry. i. ISI Mark b) Agricultural products ii. FPO Marks c) Industrial product iii. BIS Hallmark d) Processed food products iv. AGMARK
(A) A company can go alone in creating customer value (B) Company must work within a broader network of partners accomplish customer value (C) Individual companies and brands compete; their entire value delivery networks don’t (D) Individual companies and brands don’t compete; their entire value delivery networks do (E) Value = Contribution / cost (offer […]
(A) Construct an integrated marketing program that delivers superior value (B) Capture value from customers to create profits and customer equity (C) Understand the market place and customer needs and wants (D) Engage customers, built profitable relationships, and create customers delight (E) Design a customer value-driven marketing strategy Choose the correct answer from the options […]
Reasoning (R) : The sick units continue to operate below the break-even point and are, thus, forced to depend on external sources for funds of their long-term survival.
List – I List – II a. Market Research i. Sales promotion b. Financial Plan ii. Form of business c. Ownership iii. Budgeting d. Marketing Plan iv. Exploring market opportunity
List – I(Advertising Agencies) List – II (Clients) (a) Ogilvy and Mather Ltd (i) HDFC (b) JWT Hindustan Thompson Associates (ii) Coca-Cola (c) Mudra Communications (iii) Vodafone (d) McCann- Erikson India Ltd (iv) Nestle
List – I (Type of store Retailers) List – II (Formats) (a) Speciality store (i) Broad selection of high-mark up, fast moving, brand name goods sold by a list (b) Drug store (ii) Narrow product line (c) Super store (iii) Prescription and pharmacies (d) Catalogue showroom (iv) Huge selling space