Statement II: A company’s positioning and differentiation strategy must change as its product, market and competitors change over the product life cycle. Which of the following options is correct?
List-I List-II a) Product line (i) Total number of items under each product/brand in the line. b) Depth of product (ii) Number of product/brands in the line. c) Width of product mix (iii) Group of closely related products d) Length of product line (iv) Number of product lines Choose the correct option from those given […]
Reason (R): If the product or service is branded then it always commands a higher price. Read the statements and choose the correct answer from the option given below: