Who defines advertising as “any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor? Continue reading →
A marketing plan is composed of three basic components, namely Objectives 2. Policies 3. Program 4. Procedure 5. Hints Decision 7.Command 8. Periodic 9. Diversity Continue reading →
Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in Continue reading →
