Collection of market information 2. Marketing coordination Marketing controlling 4. All the above

Statement – I: Product concept of marketing holds that consumers would favour those products that are available and highly affordable. Statement – II: Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effort. Choose the correct option from the four options given […]

Statement – I: Introducing an existing product in the new market is called market development. Statement – II: Introducing a new product in the existing market is called diversification. Statement – III: Introducing an existing product in the existing market is called market penetration. Choose the correct option about the statements from among the options […]

Statement – I: Sweep Stakes calls for consumers to submit an entry to be examined by a panel of judges who will select the best entry. Statement – II: A contest asks consumers to submit their names in a drawing. Choose the most appropriate answer from among the options given relating to the statements:

(a) Customers    (b) Brand and Customer equity   (c) Employees      (d) Ethics (e) Environment    (f) Sales revenue    (g) Financial community