List I List II a. Directly similar products (i) OLA Taxi and Metro Rail b. Available substitutes (ii)Mercedes and BMW c. Unrelated products (iii) PVR and Amusement park
Assertion (A): Odd pricing aims at maximising profit by making micro-adjustments in pricing structures Reasoning (R): Odd pricing refers to a price ending in 1,3,5,7 or 9. When examining, a price, the first digits carry more weight than the last ones.
Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue. Statement (II): Marketing is the messages and/or actions that causes messages and /or actions.