A method of achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as : Continue reading →
The factor that exerts the broadest and deepest influence on consumer behaviour is Continue reading →
In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli? Continue reading →
Which of the legislations listed below do not form part of the marketing environment of India? Continue reading →
