(a) “Marketing is the delivery of standard of living.” (i) Peter F. Drucker (b) “Marketing comprises both buying and selling activities (ii) Philip Kotler (c) “Marketing is human activity directed at satisfying needs and wants through exchange process (iii) Paul Mazur (d) “Marketing is a process which converts a resource, distinct knowledge into a contribution […]

Assertion (A): “Advertising plays a vital role in selling products/ services.” Reason (R): “Sales promotion is incomplete without a good advertising plan.”    

(a) “Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables (i) Wheeler (b) “The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market (ii) Cundiff, Still &Govoni (c) “Marketing is the managerial process […]