Q.
1

Statement I : In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the customers.

Statement II : Segmenting customers based on psychographics rests on identifying consumer’s state of mind, and hence helps in piecing together with a more incisive profile of the target customers.

In the light of the above statements, choose the most appropriate answer from the options given below :

  • A

    Both Statement I and Statement II are true

     

     

     

  • B

    Both Statement 1 and Statement II are false

  • C

    Statement I is correct but Statement II is false

  • D

    Statement 1 is incorrect but Statement II is true