Q.
1

List I

List II
A. Consumer clinics I. Consumers shop in a store stimulated on the computer screen by touching product image on the screen and purchasing it by touching the picture of a shopping cart.
B.Market experiments II. It is the simulation of consumer behaviour using computer models based on the theory of complexity to assess the impact of managerial decisions.
C. Virtual shopping III. These are conducted in the actual market place with similar socio-economic characteristics to record consumer responses consequent to given change(s) in demand determinants.
D.Virtual management IV. These are laboratory experiments in which the participants are given a sum of money and asked to spend it in a simulated store to see how they react to changes.

Choose the correct answer from the options given below:

  • A
    A-II B-III C-I D-IV
  • B
    A-IV B-III C-I D-II
  • C
    A-III B-I C-II D-IV
  • D
    A-IV B-III C-II D-I