Q.
1
Statement 1: A well-chosen marketing channel must be aligned to company’s marketing strategy with respect to segmentation, targeting and positioning.
Statement 2: Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption
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A
Statement II is correct, but I is incorrect
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B
Both the statements are incorrect
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C
Both the statements are correct
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D
Statement I is correct, but II is incorrect