List I List II
a. The economy was characterized by i. Mass Marketing
small regional suppliers who sold
goods on a local basis
b. Standardized, branded goods were ii. Hyper-segmentation
sold at national level
c. Era of market differentiation based iii. Segmentation
on demographic, socio-economic and
life style factors
d. Technological advancements, especially iv. Fragmentation
in the area of digital communication,
allow marketers to communicate with
individual consumers or very small groups
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A
a – iv, b – i, c – ii, d – iii
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B
a – i, b – iv, c – ii, d – iii
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C
a – i, b – ii, c – iii, d – iv
-
D
a – iv, b – i, c – iii, d – ii