Q.
1
| List I | List II |
| a.Convenience goods | (i) Consumer purchases them frequently, immediately and with minimal effort |
| b. Shopping goods | (ii) Consumer compares them on the basis of suitability, quality, price and style |
| c. Speciality goods | (iii) These are goods with unique characteristics or brand identification. |
| d. Unsought goods | (iv) Consumers are not aware of them and normally do not think of buying them. |
-
A
(a) (b) (c) (d) (i) (iv) (ii) (ii) -
B
(i) (ii) (iii) (iv) -
C
(iv) (iii) (ii) (i) -
D
(ii) (i) (iii) (iv)