Q.
1
| List-I(Marketing & Business Practices) | List-II
(Meaning) |
| (a) Customer partnering
|
(i) Working more closely with customers to add value to their operations. |
| (b) Uncovering
|
(ii) Using data mining and other analyticalmethods to develop deep insights into customers and how they behave. |
| (c) Broadening | (iii) Studying “best practice companies” to improve performance. |
| (d) Benchmarking | (iv) Factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise. |
-
A
(a) (b) (c) (d)
(i) (ii) (iii) (iv)
-
B
(i) (ii) (iv) (iii)
-
C
(iv) (ii) (i) (iii)
-
D
(iv) (ii) (iii) (i)