Q.
1

List – I

(Statement)

List – II

(Terms)
I. Brands which are evaluated for the purchase decision 1. Consideration set
II. Brands which are considered by the buyer for evaluation 2. Evoked set
III. Brands which are disliked and avoided. 3. Inept set
IV. Brands which the buyer is aware but is indifferent towards it. 4. Inert set
  • A

    I           II         III        IV

    2          3          1          4

     

  • B

    1          2          3          4

  • C

    2          1          3          4

  • D

    2          1          4          3