Q.
1

Statement – I: Product concept of marketing holds that consumers would favour those products that are available and highly affordable.

Statement – II: Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effort.

Choose the correct option from the four options given below:

  • A

    Statement I is correct and II is wrong.

  • B

    Statement II is correct and I is wrong.

  • C

    Both statements are correct. 

  • D

    Both statements are wrong.