Q.
1

Item – I

 Item – II
(Type of Control)

(Prime Responsibility)
I. Annual Plan Control 1. Line and Staff Management or Marketing Controller
II. Profitability Control 2. Top/Middle Management
III. Efficiency Control 3. Marketing Controller
IV. Strategic Control 4. Top Management/ Marketing Auditor
  • A

    I        II       III      IV

    2        3        1        4

  • B

    1        3        2        4

  • C

    2        1        4        3

  • D

    2        3       4       1